🎶 It's a spam-trap baby, and you've been caught!
1 day ago • 6 min readThe Hub Newsletter Friday 30th May, 2025A NEWSLETTER FOR SERVICE-BASED SOLOS Hi Reader, Welcome to the latest edition of The Hub Newsletter! In each edition, I share helpful tips and ideas about how you can grow your solo biz by using what's been proven to work for others, just like you. Okay, so let's dive into today's edition... Improve your email marketing... Ever been tempted to buy an email list? It's got appeal - instantly adding thousands of new subscribers to your email list, I get...
READ POSTWhy most of your email subscribers will never buy from you...
9 days ago • 6 min readThe Hub Newsletter Friday 23rd May, 2025A NEWSLETTER FOR SERVICE-BASED SOLOS Hi Reader, Welcome to the latest edition of The Hub Newsletter! In each edition, I share helpful tips and ideas about how you can grow your solo biz by using what's been proven to work for others, just like you. Okay, so let's dive into today's edition... Improve your email marketing... Most of your subscribers will never buy from you, and that's okay... A cold fact of email marketing is that most people who...
READ POSTTo delete or NOT to delete, that is the question...
16 days ago • 4 min readThe Hub Newsletter Friday 16th May, 2025A NEWSLETTER FOR SERVICE-BASED SOLOS Hi Reader, Welcome to the latest edition of The Hub Newsletter! In each edition, I share helpful tips and ideas about how you can grow your solo biz by using what's been proven to work for others, just like you. Okay, so let's dive into this week's edition... Improve your email marketing... Should you 'delete' or 'unsubscribe' your 'cold' email subscribers? This is a question I often get asked when talking about...
READ POSTThe most profitable email marketing model for solos...
23 days ago • 4 min readThe Hub Newsletter 9th May, 2025A NEWSLETTER FOR SERVICE-BASED SOLOSRead time: approx. 3-4 mins Hi Reader, Welcome to the latest edition of The Hub Newsletter! In each edition, I share helpful tips and ideas about how you can grow your solo biz by using what's been proven to work for others, just like you. Okay, so let's dive into today's edition... Improve your email marketing... I'm a trier, I try stuff. Some of it works, some flops. 🤷🏻♂️ But that's the inherent nature of email marketing -...
READ POSTIt's like selling dental implants to people with a toothache...
30 days ago • 3 min read2nd May, 2025A NEWSLETTER FOR SOLOSRead time: approx. 3-4 mins Selling implants to people with a toothache Hi Reader, Welcome to the latest edition of The Hub Newsletter! In each edition, I share helpful tips and ideas about how you can grow your solo biz by using what's been proven to work for others, just like you. Okay, so let's get into today's edition... Email Marketing Going to the dentist with a painful toothache...🦷 Imagine the situation, you walk into the dentist's surgery with...
READ POSTGoldilocks and the 3 subscriber phases...
about 1 month ago • 5 min read25th April, 2025A NEWSLETTER FOR SOLOSRead time: approx. 4-5 mins Goldilocks and the 3 subscriber phases... Hi Reader, Welcome to the latest edition of The Hub Newsletter! In each edition, I share helpful tips and ideas about how you can grow your solo biz by using what's been proven to work for others, just like you. Okay, so let's get into this week's edition... Email Marketing The Three Phases of an Email Subscriber Relationship* I see it way too often - email marketers who collect new...
READ POSTSize doesn't matter, it's what you do with it!
about 1 month ago • 4 min read18th April, 2025A NEWSLETTER FOR SOLOSRead time: approx. 3-4 mins Size doesn't matter, it's what you do with it! Hi Reader, Welcome to the latest edition of The Hub Newsletter! In each edition, I share helpful tips and ideas about how you can grow your solo biz by using what's been proven to work for others, just like you. Okay, so let's dive into today's edition... Email Marketing for solo biz owners Size doesn't matter, it's what you do with it! What am I talking about? 🤔 Your email...
READ POSTHow email has changed for the better... + something in the pipeline
about 2 months ago • 5 min read11th Apr, 2025A NEWSLETTER FOR SOLOSRead time: approx. 4-5 mins Email marketing has changed for the better Hi Reader, Welcome to the latest edition of The Hub Newsletter! In each edition, I share helpful tips and ideas about how you can grow your solo biz by using what's been proven to work for others, just like you. Okay, so let's get into today's edition... Email Marketing Where it started for me... and what I wish I knew back then! I remember when I first started using email marketing - it...
READ POSTSometimes, email open rates are like chocolate teapots! 🫖
about 2 months ago • 4 min read4th Apr, 2025A NEWSLETTER FOR SOLOSRead time: approx. 5-6 mins Chocolate teapots look great, but... Hi Reader, Welcome to the latest edition of The Hub Newsletter! My aim with this email is to share helpful info, tips and ideas about how you can grow your solo biz by using what's been proven to work for others, just like you. Okay, so let's get into the content... Email Marketing Why tracking email open rates and click-thru rates (CTR) is flawed It's an easy trap to fall into, and many people...
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