Introducing a Kit feature...
Give your subscribers the power of choice with 'Topics of Interest'
Most email marketers, with every email they send, give their subscribers a simple choice to make; to either stay or leave their email list.
In other words, if they don't want all the emails they get from you, then they need to hit that 'unsubscribe' button.
But it doesn't have to be that way - you can give your subscribers options by introducing 'Topics of Interest' (TsOI).
Essentially, if you share content about different 'topics' then you may want to create a TOI in Kit to make it optional for your subscribers.
Let's take the simple example above; I have shown two options for my subscribers - 'Email With Kit' (an evergreen email sequence that shares tips on how to use Kit as your email marketing platform), and 'The Hub - Weekly Newsletter' (which is this email you;re reading).
So, if any of my subscribers want to receive my weekly newsletter but don't use Kit as their email marketing platform, they can opt out of the 'Email With Kit' sequence.
How to create a Topic of Interest in Kit
Navigate to menu option 'Grow' > 'Subscribers'
On the right-hand side of the screen, click on the button 'Manage Subscriber Preferences';
Once inside the TsOI form, you can create up to 10 Topics of Interest, each of which need an associated 'tag' that gets applied whenever a subscriber opts in to a TOI and is removed if they opt out.
How can subscribers choose their TsOI?
This is done via the 'Preferences' page that is natively built into Kit.
You'll find most of the email templates include a link to 'Update Preferences' (or similar wording), however, you can create a link yourself by using the shortcode shown below;
(btw, if you scroll to the bottom of this email, you'll see how I've embedded mine in my email footer section)
You can choose to put this shortcode under a piece of text or a button, whichever you prefer. When clicked, the subscriber is taken to a Preferences page where they can opt in (or out) of any TOI;
It's worth noting that if a subscriber has previously purchased a product from you, they'll be challenged for a OTP (One Time Passcode) sent via email by Kit - this is because they will be able to access payment details via the Stripe portal.