Email Marketing tips for Freelancers

My "Done-for-you" service With my done-for-you service, I'll take care of every aspect of your email marketing system. I'll elicit the required information so I can design, build, and train you on how to use your email marketing system. You'll be ready to start collecting new leads that you can convert into paying clients. The process normally takes between 2-4 weeks, depending on your availability. £1,997.00 1:1 Email Marketing Setup Service (using ConvertKit) Free yourself from the hours of...

Making the most of your 'keyboard' time. I'm certainly not the fastest or most accurate when it comes to typing on a keyboard (even though I've been doing it every day for the last 30+ years!), so I'm always looking for ways to improve my output and my accuracy. In this article, I'll share with you the three ways in which I optimise how I type, whilst also reducing my rate of typos. #1 - The 'text replacement' feature on my MacBook One of the features within the 'Accessibility' menu is 'text...

Don't annoy your subscribers with more sales emails, after they've bought from you! You know what it's like, you get drip-fed a series of emails from someone who's pitching you their 'thing'... It looks decent, you're considering it, and then that one email tips the balance - you decide to buy it! All's well - you get the 'thing', you're now away getting stuck into your latest purchase and then 'bang!' - their next 'buy my thing' email arrives! "Wait! What? Why are you asking me to buy this...

How to use QR codes to collect email subscribers Firstly, what is a QR Code? QR is the short form for 'Quick Reference'. Invented by the Japanese engineer, Masahiro Hara, in 1994, the QR code was the natural successor to the good old regular 'barcode'. It was developed by Hara in response to the increasing limitations being met by the old system which was incapable of storing as much data as the QR code. The layout of the QR code is shown below - you'll have seen them millions of times in...

How to use A/B testing on your subject lines, using ConvertKit A/B testing can be a helpful tool when you're trying to figure out what best lands with your subscribers. It tends to be an ongoing thing rather than a once-and-done type of activity. The basic premise The feature of A/B testing is designed to give you two options (as the name suggests) to use as your email subject line and optimise the outcome by letting your email marketing platform (i.e. ConvertKit) determine which subject line...

You want to send the same email every week, without having to send the same email every week! If you haven't yet come up against this challenge in your email marketing system, chances are, you probably will. I do it myself in my business. The reasons can be wide and varying, however, in my business, I use them to remind my subscribers of a regular and upcoming Zoom call that I run each Thursday. The desired outcome I want every subscriber (in a particular segment of my list) to receive a...

How I maintain a pristinely clean email subscriber list, using ConvertKit As a long-time email marketer, I take my email subscriber list very seriously. In fact, it's the most prized asset in my business, bar none. That's why I treat it as well as I do, my car (and anyone who knows me, knows my love for all things 'cars'). Every time someone puts their trust in me by joining my email list, I thank them, not as hollow lip service, but as genuine gratitude for taking the time to subscribe. I'm...

This article shows you how to create and launch a lead-gen system for your freelancing business that will become the gateway to your email marketing system. It doesn't take that long to do - if your life depended on it, you could have your first leads pinging into your inbox today! If you think it's impossible, buckle up, I'm going to show you how it's very doable! *As an aside, thankfully, I've never known of anyone having a life-dependent reliance on building a lead-gen system inside a day!...

Let's start at the beginning... What exactly is email marketing? You've undoubtedly heard others talk about it, but never took the time to set up your email marketing system - but now it's time for that to change! Email marketing is the act of sending emails, normally in bulk, to a group of people who have subscribed to your 'list', to share personalised helpful content that will lead to sales of your products and services. 'Email' has been around since 1971 when inventor and software...