The S.A.M.E process I use for each subscriber...

Improve your email marketing...

The [S.A.M.E] 4-step process for every subscriber

When you introduce a consistent process into your email marketing system, you begin to see patterns. These patterns will help guide you on how you can continually improve what you do.

Below is a description of the system I use in my Kit account.

The 4 Steps: (S.A.M.E) Solve the problem they show up with Add more value than they ever expect from you Make a relevant offer at an appropriate time Elicit feedback from those who don't buy

---

Step 1: Solve the problem they show up with (S.A.M.E)

When a subscriber turns up on your email list, it's normally because they have a current problem or challenge they want your help with.

It could be a lead magnet that you created; (see examples below)

• How to create an income from the Etsy marketplace
• The 7 key steps to landing your first coaching client
• How to transform your website homepage into a subscriber collection centre
• The consultant's complete tech stack using free tools
• The solopreneur's starter guide to email marketing
• etc...

You get this gist: you've crafted something to help solve a problem or challenge.

---

Step 2: Add more value than anyone expects from you (S.A.M.E)

Most solopreneurs using email marketing are doing it all wrong. Typically, they'll create a landing page to collect subscribers, send the subscriber whatever they promised them (e.g. a downloadable PDF document) and then do nothing!

Tumbleweed and crickets. 🦗

They do all the hard work of attracting a subscriber, but never get around to doing anything with them.

What you must do is exceed expectations. And, it's not difficult to do!

Ask your subscribers what they need help with (i.e. collect zero-party data) and then move them into a relevant sequence (or sequences) to deliver even more value than they signed up for!

---

Step 3: Make a relevant offer (S.A.M.E)

Having completed the first two steps, you'll now have a better idea of what the subscriber will need next from you - this time, you offer them one of your paid-for products that aligns with their needs/wants.

Maintain an aligned thread. By this, I mean make sure whatever you offer them is aligned with either the problem they showed up with or something they shared with you as a subscriber.

For example, they show up having downloaded your free PDF entitled "How to Get Started as a Coach: The Complete Checklist".

You then move them into an email sequence that drip feeds them more relevant content over a few weeks, and they get a ton of value from what you share.

After that, it's time to make your offer.

But it must be aligned.

There's no point asking them to buy something completely unrelated - like, "Digital Course: 10x Your Productivity in Just 30 Days" - that will go down like a lead balloon!

Continuing with the example above, a more apt offer would be "Group Training Program: 10 Weeks to Your First 10 Coaching Clients".

---

Step 4: Elicit feedback from those who don't buy from you (S.A.M.E)

This is the step that most people completely ignore - never asking people why they didn't buy. But, arguably, it's the most valuable step.

Not everyone will buy from you - that's a fact. But that means you have plenty of subscribers who can share their reasons for NOT buying.

However, statistically, most people are lazy and will completely ignore any request for feedback, but when you ask, there'll always be a few who will engage. And it's with those few that the gold lies.

Don't make it onerous for them - a simple 4-option poll normally does the trick.

What you ask is, of course, entirely up to you; however, to give you an idea of what I ask, here's an example;

"Hi Reader, I'm interested to know why you didn't take me up on the recent offer I sent you - would you mind letting me know?" Options: I'm not ready for it yet It was beyond my budget right now I missed the email I'm not sure it would give me what I need

When they click the option that reflects their situation, you store the response in their profile and use it in future automations and emails.

I also automate processes for some responses, for example, if they tell me they missed the offer, I'll resend it. Or, if they tell me it was beyond their budget, I'll offer them a lower-priced product or perhaps a more affordable payment plan for the originally offered product.

Introducing a Kit feature...

The often overlooked 'Thank You' page option for landing pages.

Have you created a landing page and felt a bit disappointed by the options you faced - either "Show a success message" or "Redirect to an external page"? (see image below)

When you create a landing page in Kit, you'll see the option to "Add Page", just to the right of the landing page itself (see image below);

My recommendation is to wait until you have your landing page looking the way you want it before adding the 'Thank You' page - because the thank-you page will be created to resemble the landing page, matching images, colours etc.

Once you add the thank-you page, you can edit it as you wish, adding elements like thank-you messages, maybe a video or more information about what they can expect next.

With the thank-you page added, you'll now see a third option appear in the 'Settings' of the landing page; (see image below)

This is a much more professional look to an opt-in experience for the subscriber - the simple embedded message can look somewhat minimal and restrictive in what you can do.

Tech you might find helpful...

Use Handbrake to compress your videos

When you're creating and hosting videos, storage space is always a consideration. As you'll know, videos, especially high-res ones, can be quite chunky in size and quickly consume a lot of disk space.

I use Vimeo as my preferred video hosting provider, and on my plan, I have a limited amount of data storage (my plan allows up to 280GB).

Whenever I create a video, this is my typical process...

1. I record it using ecamm 'live' - this creates .mov files that can be quite big.
2. I place the video files into ScreenFlow (my preferred video editor).
3. I edit the videos and export them in .mp4 format.
4. I then compress the .mp4 videos using a free tool called Handbrake.

Handbrake is a lifesaver when it comes to conserving disk space (or storage allowance on hosting platforms) - compressing it to about 20%-30% of its original file size.

Based on its compression capability, for every 1GB of video I upload to Vimeo, I probably start with around 4GB of data, meaning my 280GB allowance effectively becomes about 1TB (terabyte) of data.

And the best part of all, it doesn't reduce the quality of the video - it's still crystal-clear and high-res!

If you want to check out Handbrake, click the button below - it's open source code, so completely free!

Get Handbrake for free

Got a question for me?

Answering questions on email marketing, Kit, or solo biz is my favourite thing to do - hit the button below and ask yours now...

A question I'm often asked is, "How often should I be sending emails to my subscribers?"

To help as many people as I can, I made a video response...

​

Now it's your turn - let me know what question(s) you have!

Ask my question(s)!