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by John Bellingham

Get weekly tips that are easy to follow and put into action, perfect for freelancers. Learn the secrets of attracting your ideal leads and turning them into loyal paying clients with the power of ConvertKit.

How content marketing dovetails beautifully with email marketing...

Content marketing is a crucial component part of any successful client attraction system and works hand-in-hand with your email marketing system. Email marketing puts money in your 'till', but it's content marketing that brings the prospects into your 'shop'. How Content Marketing Dovetails with Email Marketing Content is all about creating ‘attention’ Content marketing is not designed to deliver sales. It’s not your product or service pages, and it’s not your advertising. It’s more about the...

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3 days ago • 7 min read

How I collect email subscribers from LinkedIn

How I collect email subscribers from LinkedIn. This is a pretty detailed, step-by-step, system for you to work through, but once you've gone through it, and then implemented it, you'll be amazed by the change in results you see in your LinkedIn account. Start with your audience LinkedIn offers us more than a billion members to connect with, follow, and share content with, so there's no shortage of potential clients, right? Transforming them into paying clients (normally) takes a bit more...

22 days ago • 7 min read

How freelancers get clients, using email marketing.

How freelancers get clients, using email marketing. It all starts with the end. Like most things in business, clarity tends to present itself whenever you reverse-engineer a desired outcome (or at least, it does for me - I love starting with the ‘end’). So, securing clients using email marketing is no different. Let’s look at an example of how I work through the process - maybe you’ll find it useful; (remember, I’m working backwards….) I start by asking myself relevant questions… Q: What am I...

24 days ago • 8 min read

How to escape the freelancer's 'Feast or Famine' cycle, once and for all!

Crafted in Glasgow, Friday, Dec 01, 2023, 19:55 Hi, Reader. How to escape the freelancing ‘feast or famine’ cycle, once and for all. What is the freelancing ‘feast or famine’ cycle? The ‘feast or famine’ cycle is a familiar workload pattern that many (if not most) freelancers find themselves in at some point in their business. You do some self-marketing until you get ‘busy’ with work, you then do the work, before things peter out after you hand over the deliverables when the well runs dry...

26 days ago • 6 min read

How to set up your Creator Profile in ConvertKit.

Sent from Glasgow, Friday, Dec 01, 2023, 19:55 Hi, Reader. How to set up your Creator Profile in ConvertKit. What is ConvertKit's 'Creator Profile'? It can be your hub on the internet. A one-stop shop for all your content and products. Essentially, it’s a ConvertKit-hosted platform from which to showcase your core offerings to your ideal audience. If you’re a content creator, which I suspect you are because you’re reading this, then you may already have a way of sharing your knowledge,...

about 1 month ago • 7 min read

How to use additional content effectively, in your emails.

How to use additional content effectively, in your emails. It’s good to include additional content inside your email; it can feel special to your readers – but when you do so, use links to refer to the content rather than embedding it as an attachment. Why does it matter? Well, attachments are more likely to be flagged as 'spam', especially if it’s a file that could potentially prove malicious when opened. To increase your chances of a successful delivery into your subscribers' inbox, use...

5 months ago • 4 min read

An introduction to the 'ConvertKit' email marketing platform

An Introduction to ConvertKit What exactly is it? Suppose you want to do email marketing in your business effectively. In that case, you must subscribe to an email marketing platform (EMP), also commonly referred to as an Email Service Provider (ESP). An email marketing platform is entirely different from what you normally use every day to receive and send your regular emails. If you try to run your email marketing from your regular email client, e.g. Gmail, Yahoo, or Outlook, then you'll...

5 months ago • 2 min read

How to use custom fields in your emails.

How to use custom fields in your emails Read these two paragraphs below; they're examples of how you can dynamically change the text in your emails, depending on the subscriber, based on information that they've shared with you; Paragraph 1 Hi, John. I know you're just getting started in business, so I wanted to share this article with you because I know it will really help you get a jumpstart on your sales. Click here to access the article." Paragraph 2 Hi, John. I know you've been in...

6 months ago • 6 min read

Use tags and segments to make your email subscribers feel special!

Use tags and segments to make your email subscribers feel special! Chances are, you've probably heard of them, but never actually used them. I'm talking about 'tags' and 'segments' that reside inside email marketing platforms (often referred to as 'email service providers'). But what exactly are they and what do they do for us? Good question... and here's my 'keeping it simple' explanation; Tags Think of these as 'attributes' of a subscriber. These can literally be absolutely anything you...

7 months ago • 6 min read

Why you must make sure your emails aren't doing a 'Tigger' on you.

Make sure your emails aren't doing a 'Tigger' on you. Do you know the difference between 'soft' and 'hard' bounces? 🤔Soft and hard bounces are two of the most common reasons for email delivery failures.But what are they...? Soft bounces: these occur when your recipient's mail server rejects your emails due to a temporary issue, such as a full mailbox or a server timeout. These emails can usually be re-sent without any problems.Hard bounces: these occur when your emails are rejected due to...

7 months ago • 3 min read

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