profile

Email marketing tips for small businesses.

Get regular tips that are easy to implement and perfectly suited to small business owners. Discover the secrets of attracting your ideal leads and turning them into loyal paying clients, using the power of ConvertKit.

Subscribe to get all my latest posts

Everything you need to get your first email subscriber using ConvertKit.

People need a good reason to subscribe to your email list Nobody scrolls through social media or websites thinking... "I need more emails.". Subscribing to an email list happens only when a subscriber is convinced that enough value exists on the other side of that sign-up process. You've done it yourself, you'll be on LinkedIn, and you see someone sharing a post saying they are running a webinar next week showing you how to [fill the blank] - the only way to get access to the webinar is by...
READ POST

How I integrate and use Scoreapp with ConvertKit to grow my email subscriber list.

Leveraging ScoreApp to attract email subscribers What is ScoreApp? You may have heard of Daniel Priestley, he's an Australian entrepreneur who's now based in the UK. He mainly focuses on helping small business owners start and grow their businesses and offers various tools to assist that outcome - one of which is his software platform called 'ScoreApp'. Essentially, it's a quiz/assessment/test/scorecard* software platform that he sells using a SaaS** model, i.e. you pay a certain amount each...
READ POST

How to personalise your subscribers' experiences using ConvertKit's 'polls'.

Send more of what your subscribers want, using polls Arguably, the difference between a subscriber opening and reading your emails and reaching for that 'get me out of here' link, is how personal your messages 'sound'. To weave effective personalisation into your messaging, you need to collect zero-party data* from your subscribers - one of the simplest ways is by using 'polls' in your emails. (*zero-party data is personal data collected directly from subscribers, given voluntarily and...
READ POST

How to edit an existing ConvertKit Visual Automation, without impacting in-flow subscribers.

How to edit an existing ConvertKit Visual Automation without impacting in-flow subscribers The challenge we need to overcome Now and then, we need to make changes to existing Visual Automations when several subscribers can be mid-flow (i.e. started the automation, but not yet completed) and we don't want to upset or impact their progress (which editing a Visual Automation can do!). So, rather than tinker with the 'live' version of a Visual Automation whilst people are funnelled through its...
READ POST

How to automate your email marketing system using ConvertKit’s ‘Rules’.

How to automate your email marketing system using ConvertKit’s ‘Rules’. What are 'Rules' in ConvertKit? 'Rules' are best summed up as this... "If this event happens, do this 'thing'." The first part of this is the 'trigger' and the second part is the 'action'. Triggers cause actions to occur. Here are a few examples; (It's easier to wrap your head around these things with contextual examples); If a subscriber clicks on this link, add the 'tag' - "Interested in Pottery". If a subscriber buys...
READ POST

How to create an opt-in form in ConvertKit and embed it on your website.

How to create an opt-in form in ConvertKit and embed it on your website. What's an opt-in form? An opt-in form is something you've probably seen a thousand times before; they're widely used and look similar to the example shown below, taken from my website; In their simplest form, they collect subscribers' email addresses, however, you can request additional information, if you wish. I collect my subscribers' first names to make my emails more personalised by referencing each subscriber by...
READ POST

How to create and use 'Link Triggers' in ConvertKit.

How to create and use 'Link Triggers' in ConvertKit. Firstly, let's look at exactly what 'link triggers' are and how they can be used to take care of automated tasks for us. What is a link trigger? The clue's kinda in the name... it's a 'link' that 'triggers' something to happen, based on your configuration. You can use them to automatically fire an email sequence, a tag to be added to, or removed from, a subscriber's profile, add or remove subscribers from sequences, or update the value of a...
READ POST

How I created a simple 7-page website, using ConvertKit's Creator Profile.

How I created a simple 7-page website, using ConvertKit's Creator Profile. If you don't yet have a website, ConvertKit just released an update that lets you create a simple 7-page website to showcase you and your services - using their 'Creator Profile'. As with most things on any good software platform, things evolve, and new features are added over time, mostly in response to feedback from the user base - and this one is no exception. The 'Creator Profile' has been a feature of ConvertKit...
READ POST

How to remove and then re-add subscribers to a Visual Automation, in ConvertKit.

How to remove and then re-add subscribers to a Visual Automation, in ConvertKit. Why would you want to do this? Good question, so let's dive in and find out. 💡Explainer to help you understand the process Before we get into the weeds, let me explain the difference between a 'sequence' and an 'automation' in ConvertKit: A 'sequence' is a series of emails that are drip-fed at predefined intervals, e.g. email #1 on day 1, email #2 on day 2 etc. An 'automation' is several connected steps in a flow...
READ POST