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How to use custom fields in your emails Read these two paragraphs below; they're examples of how you can dynamically change the text in your emails, depending on the subscriber, based on information that they've shared with you; Paragraph 1 Hi, John. I know you're just getting started in...

Use tags and segments to make your email subscribers feel special! Chances are, you've probably heard of them, but never actually used them. I'm talking about 'tags' and 'segments' that reside inside email marketing platforms (often referred to as 'email service providers'). But what exactly are...

Make sure your emails aren't doing a 'Tigger' on you. Do you know the difference between 'soft' and 'hard' bounces? 🤔​Soft and hard bounces are two of the most common reasons for email delivery failures.​But what are they...? Soft bounces: these occur when your recipient's mail server rejects...

Twelve ideas for growing your email subscriber list. Growing your email subscriber 'list' should be a daily activity for you. A growing list is a healthy list, provided it's the right type of subscribers, of course. Email marketing, like most marketing channels, is a numbers game, and therefore...

5 types of email sequences service-based solopreneurs need. As we all know by now, email marketing is the most lucrative form of digital marketing that's available to us right now. For every £1 you spend, you can expect around £36 in return, with a properly configured system that's been optimised...

Tip: Get your new subscribers to hit that 'reply' button. There's an ongoing battle between your EMP/ESP (Email Marketing Platform/Email Service Provider) and your subscribers' ISPs (Internet Service Providers - btw, that is an outdated term, but one that sticks). You see, the job of your email...

Which email marketing 'opt-in' policy should you employ? Opt-in what?" 😳 Well, if you're not sure what I'm talking about, let me explain. Whenever you create a web form or landing page to collect subscribers' contact details (e.g. first name + email address) then you need to instruct your email...

What exactly is an email marketing platform and what does it do? An email marketing platform (EMP) is typically a 'Software as a Service' (SaaS) solution that marketers can use to manage their email subscribers and everything that goes with operating an email marketing channel effectively. (By...

They must hate me!" If you have an email subscriber list then you'll already have experienced the trauma of an 'unsubscribe'!. Eeeek!!! 😱 Imagine - someone having the audacity to remove themself from MY email subscriber list! Oh, get over it... it happens every day and it's just part of keeping a...