Fewer choices, more customers?

Hi Reader, Have you heard about the famous jam experiment? In a study published in 2000, researchers Sheena Iyengar (Columbia) and Mark Lepper (Stanford) set up a tasting display in a supermarket, alternating between 24 varieties of jam and a smaller selection of 6. The larger selection attracted more people to stop and look. But the smaller selection persuaded more of those people to buy. More choice attracted attention, but less choice led to more purchases. 💡Tip: read that last sentence...