A simple email strategy you can implement today

Hi Reader, Let’s get back to basics this week by asking yourself one question: “What do my potential customers want or need, and how do I let them know I have it?” Is the answer obvious, or do you struggle to come up with a good one? If it’s the latter, you may be suffering from the curse of knowledge. The Curse of Knowledge Sometimes, we become so immersed in our own business that we struggle to see it from our customers’ perspective. We know what we do, how everything works and why it...