Why you should embrace your unsubscribers!

"They must hate me!" If you have an email subscriber list then you'll already have experienced the trauma of an 'unsubscribe'!. Eeeek!!! 😱 Imagine - someone having the audacity to remove themself from MY email subscriber list! Oh, get over it... it happens every day and it's just part of keeping a clean email subscriber list. Okay, so maybe I too (at one time, many years ago!) got a little bit upset whenever someone left my list, but I eventually understood why it happens, and more...