The anatomy of an effective marketing email

The anatomy of an effective marketing email When you're sending emails to your list, you need to be aware of the key elements that can be the difference between engagement and tumbleweed. What do I mean by that? Well, there are 8 key aspects to a good marketing email that, when included, increase the likelihood of your readers becoming more engaged. Let's look at them, one by one; 1. The Sender As obvious as it may seem, you need to make sure that whatever your 'sender' name is, it's...