Maximise your email open rates with A/B testing, using Kit (formerly ConvertKit)

Maximise your email open rates with A/B testing If you're not familiar with the term 'A/B testing' (sometimes called 'split testing'), it's a way of testing different two variations to determine which performs best. In the email marketing world, it's the comparative process of taking two options for subject lines, finding out which performs more effectively, and using it to send most of your emails. Here's a simple example - let's imagine you were sending an email to your list announcing an...