How to sell your freelance services using ConvertKit.
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Inside ConvertKit, every product or service you create is referred to as a 'Product'. You can create Products for pretty much whatever you can think of - here are some examples;
\nYou get the gist, all the usual offerings from a freelancer.
\nIf you wanted to, you could also use it to sell physical products, however, I wouldn't recommend it as there are many platforms much better suited to that type of transaction than ConvertKit.
\nBefore you can sell anything via Commerce, you must connect your bank account to the Stripe payment merchant so that ConvertKit can process your payments from your clients.
\nTo start the process, click on the ‘Settings‘ menu option; (set up time about 5 mins)
\nOnce in the ‘Settings’ screen, click on the ‘Commerce‘ link;
\nNow you’ll see, on the right-hand side of the screen, a button entitled ‘Set up payments‘;
\nClicking on the button will bring you to this screen, where you’ll be asked to provide information about you and your business. It’s a click-along process that you can’t get wrong – just answer each question with the relevant answers and you’ll be set up in no time!
\nChoose the appropriate answer for your business; the ‘Individual‘ applies if you are a sole trader, and the ‘Company‘ option is for you if you have a company registered.
\nNext, complete the form with your personal details.
\nAfter completing all the steps, you’ll see in your Commerce Settings, your ‘Bank Statement Descriptor‘ – this is what will show up in people’s bank statements as the provider of the product/service.
\nDepending on your circumstances, it can sometimes take a day or two to have your details verified, however, in most cases, it happens more quickly than this.
\nOkay, that’s the painful part out of the way, and the good news is that you won’t be asked to do that again! (unless you change bank accounts!)
\nNow it’s time to create your first ‘Product‘.
\nStart by clicking on the ‘Earn‘ -> ‘Products‘ menu option;
\nOn the ‘Products’ page, click on the button entitled ”
\nOn the Product creation page, start populating the details of the product or service that you want to sell.
\nAdd a name for your product, select a product type (a one-off payment product or a recurring subscription), add a price and currency, and how you want to fulfil the sale (i.e. downloadable product, delivery of a service, membership etc.).
\nHere’s an example of a Product taken from my Convertkit account; it’s a 1-2-1 Zoom call with me where I accelerate freelancers through the learning curve of email marketing with ConvertKit – it’s called “ConvertKit: 60-Minute Accelerator Session“.
\nWhen people buy this service, everything is taken care of by Convertkit and Stripe for payment, and the delivery of the service is then left to me to fulfil.
\nI have my ConvertKit configured to automatically email an invitation to my clients and they can choose a 60-minute slot that works best for them from my calendar.
\nWithin the Commerce platform, we can also personalise the receipt for payment and the email that is automatically sent to the client after the payment has been processed.
\nOnce created, ConvertKit publishes a URL that you can then share with your audience, taking them directly to the link to buy it.
\nIf you wish, you can also embed your Products on your website and inside your emails (both broadcasts and sequences).
\nNote: Payments for Products via the Commerce platform are normally processed each Friday by ConvertKit, so should arrive in your bank account shortly thereafter.
\nIf you have a website that you wish to embed a button for visitors to click-to-buy, ConvertKit provides the code snippet that you can copy and insert into the web page you want it to appear.
\nIf you decide to run a promotion(for any reason), ConvertKit provides an option to include a discount code that can be configured to match your requirements (see example image below);
\nWhen you choose to include a discount code, ConvertKit appends the promo code to the URL; when clicked, the discounted price is shown to the website visitor.
\nFor convenience, when you're sending out emails to your subscriber list, you can insert 'Products' into your emails, as shown in the example below;
\nClick the '+' icon inside the email editor - and click on 'Product';
\nThis will then present a drop-down list (in the right-hand side-bar) showing you all your Products from which to select the one you want to include in your email;
\nOnce selected, the Product will appear as an embedded item in your email that your subscribers can click on to buy;
\nIf you haven't already, create a free account with ConvertKit (everything I showed you in this article can be done on the free plan).
\nCreate your Products and connect your ConvertKit account to your Stripe account (don't worry if you don't use Stripe as ConvertKit will walk you through the set-up as part of the process).
\nBegin to share your Products with your audiences - both on your social platforms and via your emails.
\nYou can share using the Product URL, embedded on your website (a button) or inside your emails as embedded links.
\n\n John Bellingham If we haven't already done so, let's connect on LinkedIn. \n
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\n | \n \nHave any questions? \nHit reply to this email and I'll help you out! 😊 \n272 Bath Street, Glasgow, Scotland G2 4JR | \n\n |
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