How I onboard my new subscribers and give the best experience I can, using their data.

How I onboard my new email subscribers in Kit (formerly ConvertKit) In my business, I have several entry points through which email subscribers can arrive on my list - most commonly via a 'lead magnet'. If you're unfamiliar with the term 'lead magnet', essentially, it's something of value you can give your would-be subscribers as an incentive to join your email list in exchange for their name and email address - e.g. "The Email Marketer's Starter Guide" downloadable PDF document is one of...